news

Long-term storage food "IZAMESHI" celebrates its 10th anniversary with a new logo and packaging!

2024.08.01 Product Information

"IZAMESHI," a long-term preserved food that went on sale in September 2014, is celebrating its 10th anniversary this year.
To mark the 10th anniversary, the "IZAMESHI" logo and the packaging for side dishes, rice, bread, and sweets will be renewed.

■Logo

The design has been changed to a simple one that makes it immediately recognizable as an "IZAMESHI" product.
The letter "E" is written using the chopsticks motif that was also used in the previous logo.

■IZAMESHI package renewal products: 23 types in total

With the aim of creating packaging that is more accessible to our customers, we have redesigned the packaging to be simpler and make the contents of each product easier to understand.
To make it more accessible to more people, we have added English descriptions for the product description and how to eat it.
Furthermore, by scanning the QR code on the back, you can link to the English product page on the official website and immediately check the product details.

*The new IZAMESHI packaging will be gradually changed to a new design starting in August 2024.

■Long-term preserved food "IZAMESHI"

IZAMESHI was launched in September 2014 with the concept of "stockpiling while consuming." It is a long-term edible food that can be used as an emergency food in the event of a disaster, or when you want to add a dish to your cooking on busy mornings, when traveling abroad, or for outdoor activities such as mountain climbing and camping.

■ Product inquiries

Sugita Ace Co., Ltd. 0120-560-521

IZAMESHI Official Website

IZAMESHI Catalog